This preview for Update 7.4, which appears at 19.6. for Windows Phone and Android, discusses the innovation of VIP lounges and catering.
This VIP lounges give you with a certain probability in a full-sold Match a „normal“ collectible.
The size and the number of the lounges decide how many collectibles you get.
If you have a activated Catering (available in ruby shop, holding respectively 28 days) you will get special collectible instead of the „normal“ ones!

Have fun!